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The Idea R's blog is a free resource for digital strategists, web marketing specialists and art directors, to share knowledge and professional experiences.

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Carosello Reloaded: che delusione!

Author:
Published on 5/9/2013
Carosello Reloaded: che delusione!

La RAI annuncia in pompa magna un nuovo modo di fare comunicazione pubblicitaria, beh nuovo per modo di dire, ripropone infatti il Carosello.
Forse per i giovani creativi che se ne sono occupati e che non hanno mai visto Carosello in vita loro, potrà sembrare una grande idea, ma il risultato fa pena.

Quando un tempo fa c'era solo un canale e i cartoni animati erano un evento sporadico molto breve nella programmazione televisiva, ai bambini rimaneva solo Carosello per raccontare le favole della buonanotte. Erano altri tempi, uno spot durava minuti e per questo non era mai totalmente autocelebrativo, ma doveva raccontare una storia, intrattenere. Carosello Reloaded nel 90% dei casi non ci si avvicina nemmeno, l'unico spot che salvo è quello dell'ENI.

...read all the article.

Carosello Reloaded: che delusione!

Keywords Mixer: download the free web marketing tool

Author:
Published on 7/9/2012
Last update 5/7/2013
Keywords Mixer: download the free web marketing tool

The first step when creating a web marketing strategy is to identify all the search keywords your potential visitors may use to reach you.
The next step is to identify the phrases that may be built using the previous keywords, narrowing down all the combinations.

Google AdWords gives you the chance to write down broad match phrases, letting it to create synonyms, related searches and other relevant variations.

I don't like this approach because it doesn't give me total control on the SERP (Search Engine Result Page); rather I prefer to base my SEM (Search Engine Marketing) project on phrase matches and exact matches. This is absolutely the more accurate approach, but it can be an annoying task since there’re hundreds of combinations and variations to consider... let me correct the last sentence, it WAS an annoying task, because now with our completely free Keywords Mixer and its simple integration with your preferred search engine, you can generate all your precise search phrases in just one click.

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Wonderbra, advertising without clothes and without... models

Author:
Published on 4/30/2013
Wonderbra, advertising without clothes and without... models

In an era in which to advertise a product naked models are often used, even when they are far from being relevant, I propose you the counter-example par excellence.
Wonderbra, producer of the famous Push-Up, perhaps it would be among the few to have reason to use naked models in its posters. Let's see how the company is able to communicate funny and perfectly, often without any model.

Some advertisements are immediate, for the others I'll give you a couple of seconds...

...read all the article.

Milano Design Week 2013, Design Districts

Author:
Photographer: Igor De Ruitz
Published on 4/15/2013
Milano Design Week 2013, Design Districts

When it comes to Milano Design Week, the Fuorisalone has now become the main stage.
Outside the institutional paths of the Salone del Mobile, it's on the Milan streets that you can experiment the innovative design. Surely it is less glossy, but looking in small boutiques, in converted garages and in the most unlikely spaces, you can find the real creativity.

Let's walk along the streets of Milan to explore the districts dedicated to design and let's collect in a photo gallery the most interesting objects.

...read all the article.

How to dramatically increase social media LIKEs to your web site

How to dramatically increase social media LIKEs to your web site

In this article we're going to talk about content lockers, I'll give you the know-how to create one yourself and at the end you'll have the chance to download the JavaScript/jQuery sources and implement it rapidly.

Content lockers were born as an annoying tool for web marketing affiliations: in a nutshell, if you have a blog followed by a large audience, a franchisor might pay you to partially block contents until the reader performs an action, for example compiling a survey or subscribing to a business newsletter. It 'a hateful practice, but generates discete income for many bloggers.

What I propose you is a soft social media content locker, to use with caution and wisdom.

...read all the article.

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