Branding
What's branding?
In a few words logos and corporate identities that define the brand governance telling at the same time story of the brand values.
Since 1999 TAV Engineering
is fully dedicated to provide technical assistance and spare parts for vacuum
furnaces of any type and any brand.
The high qualified staff designs ad-hoc solutions and plans the best strategy
for vacuum furnace upgrades.
Dealing the company with after-sales services, we have created a brand that
keeps distance from the cold and aseptic image of the metal industry, focusing
instead on the human aspect: who's looking for technical support does not want
automatic telephone responders, but she is looking for a human contact, to
receive help, advice or just confirmations. This is why the letter "e" of TAVE
is made with a character that, with its pronounced roundness and symmetry,
recalls the shape of a smile.
...read all the article.
A case study from the concept...
- Mission
- Target
- Values
- Difference from competitors
- Benefits
...to the Idea R brand.
...read all the article.
The purpose of a brand is to tell a story, creating recognizable codes: the
style identifies the brand, while the code is used to establish the
communication.
The target is to not go wrong with the dress (the code) for a specific party
(the style). The maximum that a brand can get is when the designer accomplices
to build the party on the dress.
Let's take a look on how three IT bigs made war upon each other, using
communication codes and semiotics.
...read all the article.