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Graphic Design
The brand graphic design lifecycle proceeds in three phases:
- Analysis
Demand segmentation study, stakeholders identification and lifestyles
analysis of the message receivers.
- Strategy
Strategic positioning of the brand, enhancement of the strengths
and threat control.
- Project
Definition of the creative concept and graphical development of the
aims of the brand (vision and mission).
Corporate Identity
The corporate graphic identity is not represented only by
the brand.
Idea R designs a strategy that guides every
declination of the brand, defining the brand governance for
both the visual style of communication
materials and for the consistency of their content.