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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Milano Design Week 2015, Design Districts

Published on 4/19/2015
Categories: Visual Communication
Milano Design Week 2015, Design Districts

Ventura Lambrate is confirmed as the nerve center of research and innovation, by converging prestigious academies and talented students. The best advice I can give is to not be shy, do not just look, but talk to the young designers. You'll fell their passion and you'll exchange with them inspirations and ideas.

I liked very much "The beat-shelf" by Van Tjalle en Jasper: think of all the ways in which to store books and magazines on the shelf.

The beat-shelf

Brera Design District is the showcase of choice for established designers, during the Milan Design Week there are many competitions, awards and social events. The Brera district is the one that takes longer to be visited, in fact unlike Lambrate and Tortona, is a bit 'more dispersive. The exhibits can occupy just a small room and are scattered within the neighborhood.
So arm yourself with curiosity and patience and be surprised by what you discover.

The Ray lamp by Jakub Berdych is stunning.


If Brera is a showcase, then Tortona Design Week is a walkway. The district offers interesting ideas but everybody visit the exhibition of SuperstudioPiù where being creative is not enough, we also want the special effects.

May be it's a fault of my geek soul, but the magazine rak WWW by Peter Travaglini is an object that I'd like to have in my office. 


Many others are the projects that have impressed me, in the photo gallery at the bottom of this article there'e is my personal selection. 

And what about you? What do you prefer?

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Wicker, Sannie Smidt (Ventura Lambrate)

Wicker, Sannie Smidt (Ventura Lambrate)

Via School Of Business, Technology & Creative Industries

See also

Milano Design Week 2014, Design Districts

Let's take a walk in Milan to see the images of Fuorisalone 2014 that struck me most.

Milano Design Week 2013, Design Districts

Let's walk along the streets of Milan to explore the districts dedicated to design and let's collect in a photo gallery the most interesting objects.

Milano Design Week 2012, Design Districts

Being in Milan these days means feeling the fresh air that envelops creativeness thanks to Design Week.

You are the reader number 67,274.


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Photographies, videos, graphics and texts by Idea R are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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