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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Carosello Reloaded: che delusione!

Published on 5/9/2013
Categories: Advertising
Tags: Cool Hunting

La RAI annuncia in pompa magna un nuovo modo di fare comunicazione pubblicitaria, beh nuovo per modo di dire, ripropone infatti il Carosello.
Forse per i giovani creativi che se ne sono occupati e che non hanno mai visto Carosello in vita loro, potrà sembrare una grande idea, ma il risultato fa pena.

Quando tempo fa c'era solo un canale e i cartoni animati erano un evento sporadico molto breve nella programmazione televisiva, ai bambini rimaneva solo Carosello per raccontare le favole della buonanotte. Erano altri tempi, uno spot durava minuti e per questo non era mai totalmente autocelebrativo, ma doveva raccontare una storia, intrattenere. Carosello Reloaded nel 90% dei casi non ci si avvicina nemmeno, l'unico spot che salvo è quello dell'ENI.

ENI - L'unico che si salva

ENI รจ l'unica che ha centrato lo spirito del vecchio Carosello riproponendolo in chiave moderna, ci racconta infatti una favola con disegni animati.

Nutella - Come non rischiare

Nutella per non sbagliare rispolvera il vecchio Jo Condor e in coda aggiunge qualche secondo di girato contemporaneo.

Wind e Conad non hanno capito un tubo

Su Wind e Conad stendo un velo pietoso.

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