The first step when creating a web marketing strategy is to identify all the search keywords your potential visitors may use to reach you.
The next step is to identify the phrases that may be built using the previous keywords, narrowing down all the combinations.

Google AdWords gives you the chance to write down broad match phrases, letting it to create synonyms, related searches and other relevant variations.

I don't like this approach because it doesn't give me total control on the SERP (Search Engine Result Page); rather I prefer to base my SEM (Search Engine Marketing) project on phrase matches and exact matches. This is absolutely the more accurate approach, but it can be an annoying task since there’re hundreds of combinations and variations to consider... let me correct the last sentence, it WAS an annoying task, because now with our completely free Keywords Mixer and its simple integration with your preferred search engine, you can generate all your precise search long tail keywords in just one click.

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