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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Can engineering industry sponsor art without going off topic?

Can engineering industry sponsor art without going off topic?

How to design a page in an exhibition catalog of Biennale in Venice, for a customer who apparently has nothing to do with art.

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Graphic Design

Can engineering industry sponsor art without going off topic?

During Biennale Arte in Venice, one of our clients decides to sponsors the MODUS collateral event. The problem is that the metalworking industry tipically sponsors congresses or events related to industrial and technological research.
Having to design an advertising page on the exhibition cathalog, do we risk going off topic?

Let's explore this interesting exhibition and let's analyze how we have dealt with the topic from a communication point of view.

...read all the article.

Published on 4/9/2015
Taco Bell, breakfast in a George Orwell's world
Play video...
Very beautiful advertising campaign for Taco Bell, effective video, but mostly we really like the graphics of the posters.

...read all the article.

Case study: TAV Engineering, experience design for B2B

Let's continue the case study started with the design of the brand, addressing the issue of advertising.
TAV Engineering is a company fully dedicated to after sales services on vacuum furnaces and heat treatment equipment.
This study is interesting because we'll see how it's possible to address in a creative and unconventional way, a B2B market (machinery for the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.

...read all the article.

Published on 10/16/2013
Case study: TAV Engineering, branding for B2B services

Since 1999 TAV Engineering is fully dedicated to provide technical assistance and spare parts for vacuum furnaces of any type and any brand.
The high qualified staff designs ad-hoc solutions and plans the best strategy for vacuum furnace upgrades.

Dealing the company with after-sales services, we have created a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect: who's looking for technical support does not want automatic telephone responders, but she is looking for a human contact, to receive help, advice or just confirmations. This is why the letter "e" of TAVE is made with a character that, with its pronounced roundness and symmetry, recalls the shape of a smile.

...read all the article.

Case study: IED Open Day, building a font by hand... literally

IED (Istituto Europeo del Design) is an international network of training centers in the fields of Design, Fashion, Visual Communication and Management.
IED periodically organizes Open Days offering free educational activities that are commonly performed during the academic year, so that guests have the opportunity to attend the lessons that interest them.

For the communication campaign of the Open Day event, we wanted to manifest the diversity of the training offer, identifying the four areas of Design, Fashion, Visual Communication and Management.
Right from the start it was clear that we had to play with materials, we could not limit ourselves to a nice illustration: fashion is made of cloth, photo of paper, design of objects, etc.

...read all the article.

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