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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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How to design a FAKE B2C brand for a real B2B service

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

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Are you using the world's fastest hosting? If you have a bad architecture, your blog won't have a great performance. Here is the ultimate solution.

Most popular

Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Video

Published on 4/9/2015
Taco Bell, breakfast in a George Orwell's world
Very beautiful advertising campaign for Taco Bell, effective video, but mostly we really like the graphics of the posters.

...read all the article.

Published on 3/25/2014
IBM, the smallest video of the world

IBM produces the smallest video of the world... not the shortest, but the one where the actors are the smallest possible! Here's an animation using atoms... incredible!

...read all the article.

Source: Brusspup
Published on 12/21/2012
Categories: Visual Communication
Anamorphic illusions: all you're going to see is authentically false

It's truly amazing this video based on anamorphic illusions by Brusspup.
The principle is like the advertisements you see on the football fields or along the tracks of motor racings: in practice it simulates an unlikely three-dimensionality thanks to distorted photographies.
If you are skeptical, you can download the Rubik's Cube, print it and shoot it with your camera.

...read all the article.

Published on 11/28/2012
An App to see Amsterdam through Anne Frank's eyes

The Amsterdam's Anne Frank Museum published a really interesting mobile application: it allows city visitors to see the town at the time of the Second World War.
Using the smartphone's camera and the GPS technology, you can look at Anne Frank's places thanks to augmented reality or even take a picture that combines contemporary elements with historical data.

Take a look at the video to see the magic...

...read all the article.

Published on 5/1/2012
Durex, preservatives for creatives

Durex launches a worldwide contest between creatives, to design packages that go beyond the usual sunsets or romantic couples holding hands. In Milan during Design Week, Durex exhibits along the hot districts of the event, five huge boxes designed by IED (European Institute of Design) students. The works demonstrate exceptional capabilities of illustration, but nonetheless a creative imagination: we liked so much the Plexiglas covered box with a sign "to use in case of hot situation."

...read all the article.

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