Guerrilla Marketing
Guerrilla marketing advertisement strategies to promote products or services in an unconventional way with little budget to spend.
Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?
I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!
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