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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Wonderbra, advertising without clothes and without... models

In an era in which to advertise a product naked models are often used, I propose you the counter-example par excellence.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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< 2012

Published on 1/1/2012
Tags: CSS, HTML, Tutorials
Dropdown menus with CSS

The dropdown menus can be easily created with CSS.
Either horizontal or vertical menus are built using unordered list, that is ul. The dropdown feature is created combining the hover pseudoclass along with the visibility property of nested lists.
The following example shows a horizontal menu where the items expand downward.

...read all the article.

Published on 12/24/2011
How to clear the SqlDataSource cache

The SqlDataSource.EnableCaching property allows to save the results of a specific database query.
When the caching is activated, if you reset EnableCaching to false, the query result is not retrieved from the cache anymore but it's re-executed every time.
But surprisingly, if you reset EnableCaching to true again, the data is retrieved from the old cache.

...read all the article.

Published on 12/23/2011
Reflections on the water with Photoshop

Here's a tutorial on how to obtain an image reflected on the water using Photoshop.

...read all the article.

Published on 11/7/2011
Tags: CSS, HTML, Tutorials
Centering text with CSS
Here's the correct way to center a text vertically using only CSS.

...read all the article.

Published on 10/28/2011
JavaScript events? What a mess!
The JavaScript events paradigm has three implementations, but all incompatible each other.
Let's try to put some order and to understand which one to use and when.

...read all the article.

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