Derren Brown, one of the most famous contemporary mentalists, shows us how to subliminally influence an advertising agency.

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The new Photoshop CS6 beta has been published, interesting are the features for lens distortion correction, the improved content-aware tools and the new crop, that at least is intuitive as the Photoshop Lightroom one.

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Everyone someday find herself in the position of finding the best font that fits for a particular text, logo or editorial project.
After a long research I found an application: it's well done, it's exactly what I was looking for... and it's free.

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A case study from the concept...

• Mission
• Target
• Values
• Difference from competitors
• Benefits

...to the Idea R brand.

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The purpose of a brand is to tell a story, creating recognizable codes: the style identifies the brand, while the code is used to establish the communication. The target is to not go wrong with the dress (the code) for a specific party (the style). The maximum that a brand can get is when the designer accomplices to build the party on the dress.

Let's take a look on how three IT bigs made war upon each other, using communication codes and semiotics.

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