LinkedIn is the social network that no B2B company can renounce.
From a business point of view, it has many extremely useful functions to sell products and services.

What I want to illustrate in this e-book is a revolutionary way to find customers thanks to LinkedIn.
The method and the automatisms implemented have allowed our customers to obtain an unprecedented competitive advantage in the engineering sector.

I'll show you very effective growth hacking techniques to go hunting for customers almost totally automatically and I will explain how to create a sales funnel which will bring you requests for quotations on a continuous basis.

Outbound marketing vs. inbound marketing: getting the best of both

Outbound marketing is the typical expensive advertising activity conducted by the industrial sector, that is a promotional activity, one-way and centrifugal, which requires the company to go searching for business opportunities.
I'm talking about fairs, advertisements in specialist magazines and above all armies of representatives and area managers unleashed hunting for customers around the world.

Inbound marketing, on the other hand, is exactly the opposite.
It is a bidirectional and centripetal brand awareness activity, in which the company focuses on affirming its skills, providing value without pushing sales, since others will ask to buy.
If done well, inbound marketing can reach many leads at an acquisition cost significantly lower than outbound marketing.
The drawback is that inbound marketing is more inaccurate in identifying the target.

Is it possible to get the best of both worlds, namely the precision of outbound marketing and the low costs of inbound marketing?

Yes, make yourself comfortable, in this eBook I will teach you how.

• How to use your LinkedIn profile to attract customers.
• How to build a list of thousands of laser targeted profiles spending the minimum.
• How to establish profitable connections with your leads.
• How to sell on autopilot.