Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.
The first step when creating a web marketing strategy is to
identify all the search keywords your potential visitors may use to reach you.
The next step is to identify the phrases that may be built using the previous
keywords, narrowing down all the combinations
Yes I know, it can be an annoying task since there’re hundreds of combinations
and variations to consider... let me correct the last sentence, it WAS an
annoying task, because now with our completely free Keywords Mixer
and its simple integration with your preferred search engine , you can generate
all your precise search phrases in just one click.
Keywords Mixer allows you to dynamically generate search
phrases, building them from 3 basic bricks (prefixes, keywords and suffixes),
combining them in the desired permutations and subtracting from the result all
the phrases you decided programmatically to exclude.
Let's use an example to explore Keywords Mixer features,
supposing we want to sell sport shoes in different towns around the globe:
a typical search phrases may be tennis shoes venice, soccer shoes new
Open the Tools > Tags form to start entering our base bricks.
Tools > Tags
Create a group of tags named sports that will contain all the sport
our shoes apply to; fill the group with the desired sports, in our case
tennis, basket, golf and soccer.
Create a second group of tags named locations and fill it with all the
locations where we have our stores, in our case venice, milan,
rome, paris, london and new york.
Now it's time to start design our search phrases, combining sports, shoes and
The only thing we have to do is enter a single row into the main form's list,
using sports as prefixes, shoes as the keyword and
locations as the suffixes.
The check boxes present on the keyword row are used to design the generated
The Match Type column is used to declare the keywords match type (generic match, phrase match and exact match)
as specified in the Google AdWords documentation.
In our example leave the box unchecked.
The rightmost columns are used to specify the desired words permutations. As you
may notice the Prefixes column is marked as (1), the Keyword
column is (2) and the Suffixes one is (3):
Since it may be not immediate to understand the result of checking a
permutation, place the mouse pointer over a check box and the program will
generate a tooltip sample with your data.
In our sample let's check 2, 1+2, 2+3
To generate the search sentences, use the Tools > Generate
Tools > Generate
The most important text box is the Generated phrases one, it
tells us that 35 permutations have been generated (all reported in the text box).
The following text boxes are just warnings, that we may ignore or fix:
Long tail keywords
Let's generate again with the previous changes and check that less
sentences have been generated and all warning are disappeared.
To add this phrases to our Google AdWords advertising
campaign, press the Copy to Clipboard button and paste the result
directly into the Google AdWords keywords box.
Copy to Clipboard
Imagine that in our stores we don't sell only shoes, but many different sport
accessories. As the story goes more complicate, it is clear that handling all
permutations without Keyword Mixer needs a titanic effort with
many chances to make mistakes. In our case, to add other equipment sold in the
same towns and for the same sports, we need only to add rows to the main list
using the same tags.
What can we do if in our example the New York store doesn't sell tennis
Tools > Excluded
The excluded keywords can be restricted to phrase or exact matches, enclosing them between doble quotes or square brackets.
The form can be used also to include low search volume
phrases or low quality phrases after the Google AdWords campaign creation.
To exclude these phrases it is really simple thanks to the Import
Subscribe to our free newsletter and stay up to date on digital strategies.
You are the visitor number 9,222.
Photographies, videos, graphics and texts by
Idea R are licensed under a
Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Idea R S.n.c. by Igor De Ruitz & Sara Tonini -
VAT IT03671650244 -
Scroll to top