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Keywords Mixer: download the free web marketing tool

Published on 7/9/2012
Last update 5/7/2013
Categories: Web Marketing

The first step when creating a web marketing strategy is to identify all the search keywords your potential visitors may use to reach you.
The next step is to identify the phrases that may be built using the previous keywords, narrowing down all the combinations
Yes I know, it can be an annoying task since there’re hundreds of combinations and variations to consider... let me correct the last sentence, it WAS an annoying task, because now with our completely free Keywords Mixer and its simple integration with your preferred search engine , you can generate all your precise search phrases in just one click.

Keywords Mixer screenshot

How does it work?

Keywords Mixer allows you to dynamically generate search phrases, building them from 3 basic bricks (prefixes, keywords and suffixes), combining them in the desired permutations and subtracting from the result all the phrases you decided programmatically to exclude.

The Tags Tool Window

Let's use an example to explore Keywords Mixer features, supposing we want to sell sport shoes in different towns around the globe: a typical search phrases may be tennis shoes venice, soccer shoes new york, etc.
Open the Tools > Tags form to start entering our base bricks.

Tags menu

Create a group of tags named sports that will contain all the sport our shoes apply to; fill the group with the desired sports, in our case tennis, basket, golf and soccer.
Create a second group of tags named locations and fill it with all the locations where we have our stores, in our case venice, milan, rome, paris, london and new york.

Sport tags

The Main Form

Now it's time to start design our search phrases, combining sports, shoes and locations.
The only thing we have to do is enter a single row into the main form's list, using sports as prefixes, shoes as the keyword and locations as the suffixes.

First keyword

The check boxes present on the keyword row are used to design the generated phrases.
The Match Type column is used to declare the keywords match type (generic match, phrase match and exact match) as specified in the Google AdWords documentation.
In our example leave the box unchecked.
The rightmost columns are used to specify the desired words permutations. As you may notice the Prefixes column is marked as (1), the Keyword column is (2) and the Suffixes one is (3):

  • if the column named 2 is checked, it means that we want to include phrases that contain only the keywords (e.g. shoes);
  • if the column named 1+2 is checked, it means that we want to include phrases that are the result of the combination of all prefixes followed by the keyword (e.g. tennis shoes);
  • if the column named 1+2+3 is checked, it means that we want to include phrases that are the result of the combination of all prefixes followed by the keyword followed by all the suffixes (e.g. tennis shoes venice);
  • and so on...

Since it may be not immediate to understand the result of checking a permutation, place the mouse pointer over a check box and the program will generate a tooltip sample with your data.

Permutation tooltip

In our sample let's check 2, 1+2, 2+3 and 1+2+3.

The Generation Form

To generate the search sentences, use the Tools > Generate command.

Generation result form

The most important text box is the Generated phrases one, it tells us that 35 permutations have been generated (all reported in the text box).
The following text boxes are just warnings, that we may ignore or fix:

  • Long tail keywords: the text box advises us that 4 phrases have more that 3 words and usually users do not search for so long phrases.
    This is not always a warning, sometimes it is good to bid on long tail keywords to raise the quality of our visitors.
  • Redundant phrases: this warning tells us that 28 sentences are superfluous, because already covered by other combinations. Here's some samples:
    • If we use 1+2, 2+3 and 1+2+3 all the the last phrases are already covered by the first two: for example if we generate "tennis shoes" and "shoes venice", the phrase "tennis shoes venice" is superflous.
      We decide to remove the 1+2+3 check from our row.
    • If we use 1+2 and 2+1 with a generic match, the second one is superflous because generic matches already consider permutations.

Let's generate again with the previous changes and check that less sentences have been generated and all warning are disappeared.

Generation result corrected

To add this phrases to our Google AdWords advertising campaign, press the Copy to Clipboard button and paste the result directly into the Google AdWords keywords box.

Addo keywords

Imagine that in our stores we don't sell only shoes, but many different sport accessories. As the story goes more complicate, it is clear that handling all permutations without Keyword Mixer needs a titanic effort with many chances to make mistakes. In our case, to add other equipment sold in the same towns and for the same sports, we need only to add rows to the main list using the same tags.

More rows

The Excluded Phrases Tool Window

What can we do if in our example the New York store doesn't sell tennis shoes?

  1. Enable again the 1+2+3 check box for the sports+shoes+locations row (we will ignore the too long phrases generation warnings).
  2. Open the Excluded Phrases tool window using Tools > Excluded Phrases.
  3. Add a tennis shoes new york row.

Excluded phrases form

The excluded keywords can be restricted to phrase or exact matches, enclosing them between doble quotes or square brackets.

The form can be used also to include low search volume phrases or low quality phrases after the Google AdWords campaign creation.
To exclude these phrases it is really simple thanks to the Import button:

  1. Filter your Google AdWords keywords, showing only the ones you want to remove and exclude from future generations.
  2. Change the Google AdWords view into spreadsheet view.
  3. Select and copy all the Google AdWords keywords column.

Google AdWords spreadsheet

  1. Paste the copied data into the text box close to the Import button in the Excluded Phrases tool window.
  2. Press the Import button and that's all.

Import from Google AdWords


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