Blog

Creating a new brand in a highly specialized industrial market requires far more than designing a logo or choosing a memorable name.
The project therefore began long before any visual design work. We conducted an in-depth analysis of the market, studying competitors, customer expectations, buying behaviors and the language commonly used throughout the industry.
The result was a brand built around a simple but powerful idea: an independent technical partner supporting customers throughout the entire lifecycle of their equipment.

In this article, we take you behind the scenes of that process, from strategic research and brand positioning to naming, visual identity and the communication system that now defines Gaeda.

Read all the article...

LinkedIn is the social network that no B2B company can renounce.

What I want to illustrate in this free e-book is a revolutionary way to find customers thanks to LinkedIn.
The method and the automatisms implemented have allowed our customers to obtain an unprecedented competitive advantage in the engineering sector.

I'll show you very effective growth hacking techniques to go hunting for customers almost totally automatically and I will explain how to create a sales funnel which will bring you requests for quotations on a continuous basis.

Read all the article...

EasySteel is a free application, for mobile and desktop devices, useful for creating steel recipes using vacuum heat treatments.

Beyond the fact that it is a very niche application, it is still an opportunity to discover the world of PWAs (Progressive Web App).
A PWA is a hybrid and innovative technology for develop mobile applications, compatible with all smartphones, tablets and even PCs.
The great thing is that all this is achieved at a much lower cost than traditional development tools.

Read all the article...

In this free eBook I have collected 10 years of experience in website design and search engine optimization.

Learn how to avoid frequent coding and copywriting mistakes that can compromise your positioning on search engines.
Improve your website security for maximum Google compliance.
Get tons of new visitors by improving their user experience.

Read all the article...

I have been developing and optimizing websites for the metalworking industry for 10 years and I have often seen how this resource is underestimated and used incorrectly.
A well-designed website can bring many customers to a B2B company in the manufacturing sector, many more customers than all the fairs and agents put together.
And above all spending much less or nothing.

In this article I’ll make you aware of the huge opportunities out there waiting for you and subsequently I’ll show you how to create a well-conceived platform for acquiring online customers.
If you follow all the directions you may be able to triple quote requests, while reducing your advertising budget by 90%.

Read all the article...