Visibility
If you focus only on those who need your services today, you risk being invisible to those who may be interested in you tomorrow. Idea R does not just optimize the positioning on search engines, but designs your website in order to engage your occasional visitors and give them reason to return: Display Advertising, Remarketing, Article Marketing, Social Media Marketing, etc.
Acquisition
To maximize the return on advertising investment, you need to reach as many potential customers as possible, wasting as little as possible. Search Engine Marketing is certainly an excellent starting point, but your potential is much higher. Idea R plans with you a wide-ranging digital marketing strategy to retain occasional visitors and existing customers.
Retention
The offer on the web is vast, as a result users are very fickle and switch to competition very quickly. Digital Marketing also means retaining the painstakingly built customer portfolio. Idea R studies and realizes for you the best digital loyalty strategy : Direct E-Mail Marketing, social media, microblogging, corporate blogs, RSS feeds, etc.