Once upon a time there were computers.
Then came the Internet, computers began to connect and users to communicate.
The digital revolution expanded in all sectors, encompassing worlds that until then
had nothing to do with information technology, such
as advertising, photography,
graphic design, etc.
Now that all areas of visual communication are managed with digital
technologies, it is not possible to design a marketing strategy
or a corporate identity without taking into account
all the factors at once.
Thanks to the multidisciplinary experiences of its founders, Idea R is able to plan a 360-degrees communication strategy, considering all the involved variables and maximizing return on investment.
Take a computer geek from the 80s, a new century designer, a long time marketing strategist and shake them up... that's Idea R!
Igor De Ruitz -
I entered in the digital world when I was 15 years old in 1982 when, hard to believe
now, there was hardware but not software: if you did not want your new computer
was an expensive ornament, you had to program it.
I started developing video games for specialized magazines and then, at the age
of 21, one of my projects run on a
European Space Agency satellite around the globe. I graduated as a Doctor
in Computer Science at the University
of Pisa and I got a Master in Graphic Design Management at IED in Milan.
I dealt also with art direction and stage direction, I participated to big international
productions and my shows have been transmitted by the TV networks of every continent.
My background and many years of experience in visual communication,
web marketing and software design,
have equipped me with a natural predisposition to problem solving, always
tackled with dedicated approaches and without the compromise of pre-packaged
templates. In a nutshell this means that when a customer asks me for a solution,
I use a method that today is unusual: I do not Google
for a canned answer... simply it is not my instinct.
Sara Tonini - Sales Director
Inspired by a text by Kotler, I enrolled in the Faculty of Economics to deepen
what was already my predisposition: marketing.
A thesis on game theory applied to
and almost 20 years of activity in Italy and abroad, sealed my
experience in both B2B (business-to-business) and in
Meanwhile, the continued attention on trends and a passion for the
photographic culture, led me to attend
a course in fashion styling
at Accademia del Lusso
My experience in business communications and the constant study
of the evolution of advertising languages, brought me a deep
knowledge of the cultural patterns and their evolution towards the new web 2.0