Visual Communication

Art Direction

The design phase develops the elements of copywriting and visual communication, identifying:

• Positioning
  Which should be the image of the brand in consumers' minds?
• Personality
  Which is the character of the company and which is the peculiarity of the product?
• Tone of voice
  Which is the best language to communicate the brand promise and core values​​?
• Obligations and limitations
  Which concepts should be absolutely known and which ones should preferably be avoided?
• Communication plan
  What are the principles that guide and harmonize the communication tasks?
• Budget
  What are the costs and timetable?

User Experience

Communication is not "I explain in a way that others understand me", which is a subjective interpretation of the term. Nor it is the meaning assigned by marketing, that is "to make known the benefits in relation to the needs". Communication is "pooling", it is the act of sharing the knowledge: a communication campaign has to make users participate in the experience of the brand.

Semiotics

Brands today cannot limit themselves to only guarantee the quality of their product, but also the values ​​that hand down into the social culture. Only a careful study of the phenomena of signification (semiotics), enables the visual communication to tell the story of your brand values and thereby facilitate their viral transmission (viral marketing).

Branding

The graphic identity defines the visual style of communication materials and consistency of their content. Idea R designs your brand and defines the guidelines for its use, rearranging the corporate communication structure.

Advertising

There's rarely a direct stimulus/response relationship between advertising and the acquisition of a customer, there are many variables at play. Idea R identifies the most suitable communication channels, analyzes all the flows that have led to the achievement of the objectives, proposes strategic variations and measures your return on investment.

Photo & Video

Idea R follows innovative production flows, integrating in a unique creative process shooting and post-production. Experience and technology are not sequential and distinct, but they complement each other for an high quality and consistent result.