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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Keywords Mixer: download the free web marketing tool

There's a basic implementation inside Google AdWords Editor, but this tool will give you more control over keyword permutations and long tail ones.

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Why doesn't Facebook show your new great post to your page fans?

Nobody is engaging? Let's analyze the Facebook algorithm and discover the astonishing explanation that you did not want to hear.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Author:
Published on 4/19/2015
Categories: Visual Communication
Milano Design Week 2015, Design Districts
Let's walk around Ventura Lambrate ProjectsBrera Design District and Tortona Design Week to discover the best creative minds and design trends. Armed with camera and curiosity we'll explore the three areas crucial to the Fuorisalone at Milano Design Week 2015.

...read all the article.

Author:
Published on 4/9/2015
Taco Bell, breakfast in a George Orwell's world
Very beautiful advertising campaign for Taco Bell, effective video, but mostly we really like the graphics of the posters.

...read all the article.

Author:
Published on 2/16/2015
Google wants HTTPS everywhere. Yes it's another SEO factor!

Do you remember the article I wrote a couple of months ago? I advised you that Google would push down all the websites not optimized for smartphones.
We don't have to wait a lot, in this article you'll see the threatening email that I received directly from Google.

Today I want to tell you about a new rakning factor that will grow in importance for Google... after that do not tell me that I have not warned you!

...read all the article.

Author:
Published on 12/4/2014
Tags: Google, Mobile, Bing
Not mobile friendly? Your ranking is going to precipitate!

Recently both Google and Bing have made an important announcement that will affect websites that are not optimized for mobile devices.
Even if your website is able to adapt to all screen sizes, this article could still affect you very closely.

Discover what are the important news and perform a quick test to see if you're ready for the new search engines results.

...read all the article.

Author:
Published on 11/14/2014
Tags: Facebook
Why doesn't Facebook show your new great post to your page fans?

You have done it perfectly!
You have written a great post, you published it on Facebook with a perfect headline and an attracting call to action.
Your page has 5000 fans, but the post is displayed only to 20 of them and you get barely one like.

What's wrong?!

Here's the explanation. Not a useless list of engaging best practices, but the real explanation.
Let's see what's happening inside Facebook mind and take the countermeasures...

...read all the article.

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