Search Engines
The search engines algorithms are becoming more advanced and change on a
monthly basis. Idea R tackles the page ranking with
correct and lasting strategies. The page visibility is determined by:
- On-page factors
Proper use of web technologies, careful content management and
accurate optimization of the keywords (keyword density).
- Off-page factors
Link popularity of the website, quality of the connections (link
building) and effective word of mouth strategies (buzz seeding).
- Geographic factors
Geographic contextualization of the research and geographic localization
of the company.
Optimization
85% of users watch only the first page of the search results.
78% do not refine the search after the first results.
This means that the key to success for your website
is to position itself well on search engines and especially in relation to the
keywords used by your target market.
Penalties
Some tricks (Black Hat SEO) that until recently have been offered by
web agencies, today not only do not work but are likely to result in a
penalizing insertion into the Google blacklist.