Search Engines
Search engine algorithms, increasingly advanced and supported by artificial intelligence systems, change on a monthly basis. Idea R addresses page ranking with sound, data-driven and long-term strategies. The visibility of a page is determined by:
- On-page factors
Proper use of web technologies, careful content management and
accurate optimization of the keywords (keyword density).
- Off-page factors
Link popularity of the website, quality of the connections (link
building) and effective word of mouth strategies (buzz seeding).
- Geographic factors
Geographic contextualization of the research and geographic localization
of the company.
Optimization
85% of users look only at the first page of search results.
78% do not refine their search after the first results.
This means that the key to success for a website lies in achieving strong search engine positioning, capturing the most relevant queries through data analysis, artificial intelligence and a targeted selection of the keywords used by its market audience.
Penalties
Some tricks (Black Hat SEO) that until recently have been offered by
web agencies, today not only do not work but are likely to result in a
penalizing insertion into the Google blacklist.