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Taco Bell, breakfast in a George Orwell's world

Author: Igor De Ruitz

Published on 4/9/2015

Categories: Advertising

Tags: Cool Hunting, Poster, Graphic Design

Taco Bell, breakfast in a George Orwell's world

The new advertising campaign for Taco Bell, created by Deutsch, USA, takes us into an Iron Curtain world, where breakfasts are always the same.
The reference to McDonald is very strong, the guardians are distressing clowns painted with fake smiles and the moat that protects Routine Republic is full of colorful plastic balls.

The video is beautiful, but what Ireally like is the graphic posters, vintage style from the Stalinist regime, but at the same time it manages to be very elegant.

Do you like it? Was I influenced by nostalgia for Orwell's 1984, and Brasil?