Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Do you have a real web strategy? Persuasion Technologies


Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano

Venice - The libertine carnival

Photographer: Igor De Ruitz
Source: Andata/Ritorno
Published on 6/13/2006
Categories: Photography
Tags: Publications
Venice - The libertine carnival

When we think next to the Carnival, all of us immediately recall images of joyful people with striking costumes, that go wild on the roads dancing samba. Undoubtedly the carnival to which we land with the thoughts is the Rio De Janeiro one, certainly the most famous of the world. But the carnival of Rio is very “young”, it’s an inheritance of the first Portuguese colonizers that imported it from Europe along with the tradition of the Italian masks. Not everybody knows that the most ancient carnival of the world is instead Italian, and it’s the up-till-now famous Carnevale di Venezia: the oldest Venetian document that references it, it’s dated 2nd May 1268 (more than 2 centuries before the discovery of the Americas). At that time, Venice was definitely the most amusing place of Europe, the carnival in fact lasted even 3 months; Venice was also in a certain sense, the most democratic place, the mask allowed everyone, also the low classes, to mix with the noble rank, protected by their disguises.

Venice Carnival Venice Carnival

It must but noticed that the tradition of Venetian masks was not only limited to the Carnival, but men and women used to mask themselves frequently: masks were used, for example, to protect the gamblers from the indiscreet looks (especially from the ones of their creditors), were used by noblemen Barnabotti (poor patricians) in order to beg at the road corners or were used by women, for secret encounters with their lovers.
To understand how libertine was the Venetia of the Serenissima, it’s sufficient to read one of the numerous documents regarding masquerades, promulgated to keep the morality of the citizens: a decree of 22nd February 1339 forbade the Venetians to go masked round the town by night; another decree of 24th January 1458 forbade the men to get into convents, masked as women, in order to do “multas inhonestates” (Author’s note: even if do not understand Latin, you can imagine of what we’re speaking about). The men who transgressed to these rules had to make 2 years in jail, had to serve for 18 months the Republic in galley-rowing (with ankles fettered) and not only that, a 500 lire fine to the Consiglio dei Dieci (Council of the 10). For women it went worse, the prostitutes, that were found masked, were whipped from St Mark's all the way to Rialto bridge, were held to public ridicule in St Mark's square, were banned from entering the territory of the Venetian Republic for 4 years and, as it was not enough, had to pay a 500 lire fine to the Consiglio dei Dieci. being even forbidden during the first Austrian Government.

Today obviously things are changed, if someone masks himself by woman and goes into a convent, probably the nuns would call the police (or perhaps not, I have never tried, if someone does it, let me know).
Although countless carnivals exist around the globe, the Carnival of Venice is unique in its kind, nowhere it is possible to breath the same style and the noble climate, the masks that circulate round the town are the same ones that were used centuries ago.
It does not exist a rule for the dress, but nobody would imagine to go to Venice dressed as Spiderman. Even if in your closet you haven’t the ancient costume of your Venetian forefathers, to get hold a dress proper to the event is very easy, the tradition of the Mascarieri (mask craftsmen) is strong still today, think that in Venice there are more than 400 stores that sell or rent costumes all the year. The Venetian disguise par excellence is the bauta, worn by men and women: it consists of a black cloak and a tricorn hat, plus a white mask completely concealing the wearer’s face (the ones used in the Stanley Kubrick's movie Eyes Wild Shut).
I asked Mrs. Valentina, owner of a beautiful store of masks in the quarter of Dorsoduro (than exports in Sidney through a distributor named “A Touch of Venice”), how much could cost to rent a complete costume: “The rent of a costume starts from 300 euro, while the mask for hygienic reasons cannot be rented but has to be bought: we speak in this case of a cost around 40 euro”.
If these figures scare to you, they are nothing to the comparison of how much can cost one masked society evening: you could decide to take a gondola (150 euro) to go to the theatre (not less than 250 euro), or to be guest in some exclusive Venetian palace in order to participate to a masked ball (let’s say 350 euro). The climate that can you experience in these particular parties (there are a lot of them) is extraordinary, you are immediately transported back in the past and for a night anyone will be able to identify herself in a Venetian noblewoman or a second Casanova. Among all I want to cite the famous Ballo del Doge, one of the most famous and exclusive masked gala of the world, it is considered from the international press the maximum expression of the Venetian Baroque; in collaboration with directors, scenographers, artists and famed chefs, the dinner and accurate spectacle are an experience that everybody should try at least once in his life. Under the historical costume (obligatory) of the guests, it is very easy that famous personages and crowned heads hide themselves, but obviously you will never come to know it.

Do you want to see more photos?

We have many more.
Visit our Pinterest page pressing the button here below and then follow us to keep in touch!


The visitor that comes to the Carnival of Venice for the first time and consults the program of the event, could find herself confused from the multitude of shows, gala evenings and masked balls. Since nobody of us has the gift of the ubiquity, soon it becomes clear that it won’t be possible to see all. No panic, neither it is obligatory to participate to these expensive exclusive parties, nor to put on a fancy-dress, you can however be amused walking on the roads observing the wonderful masks that parade, stopping from time to time in some campo (square) in order to assist to the numerous free plays that bring to the scene the Commedia dell’Arte or concerts of classical music. When you want to rest, what’s better than to allow yourself a famous Florian coffee in the homonymous ancient place in St Mark's square and to enjoy, sitting at the table, the parade of the most beautiful costumes and the exhibitions that are put on the enormous prepared theatre stage.
One of the things that you cannot miss is “The Flight of the Angel” or, like it was called in the past, “The Flight of the Turk”. It seems that in the mid-1500 a young Turkish acrobat was protagonist of an enterprise that astounded the citizenship, he walked on a rope, with the help of a balancing rod, from a boat all the way up to the campanile of Saint Mark. It became a tradition and every year it marks the beginning of the carnival. But I have to inform you that it is not always the same, sometimes professional acrobats execute incredible things (in the 1680 Sante da Ca' Lezze succeeded to climb riding a horse), other times the show is limited to the descent of one big wooden dove. During the last few years it has become a custom to lower from the bell tower a sportstart or a show star, that throws confetti over the heads of the spectators. It’s anyhow a very suggestive show.

San Marco 

I conclude giving you the last advise: it is very easy during these dances, in the great game of transgression and seduction, to yield yourself to the glamour of some masked beauty, charmed by the blue eyes that you glimpse behind the mask; but remember the tale of the nuns, under to those blue eyes, a beautiful pair of moustaches could hide.

Did you find this article useful?

Please help us to spread it over the web using Twitter.
You have only to press the button here below!

Click on the image to see the next one

You are the reader number 165,300.


Previous article

Previous article

Painting with the light

Scroll to top