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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Durex, preservativi per creativi

Published on 5/1/2012
Durex, preservativi per creativi

Durex lancia un concorso su scala mondiale tra creativi, per progettare delle confezioni che vadano oltre i soliti tramonti o coppiette romantiche mano nella mano.
A Milano durante il Design Week, Durex espone nei quartieri caldi della manifestazione, cinque enormi scatole disegnate dagli studenti IED (Istituto Europeo del Design). I lavori dimostrano una eccezionale capacità illustrativa, ma nondimeno una fervida immaginazione creativa: ci è piaciuta tanto la scatola rivestita di Plexiglas con il cartello "rompere in caso di situazione calda".

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