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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Milano Design Week 2012, il Fuorisalone

Photographer: Igor De Ruitz
Published on 4/21/2012
Categories: Visual Communication
Milano Design Week 2012, il Fuorisalone

Essere in questi giorni a Milano significa percepire la frizzante aria creativa che la avvolge.
Nonostante l'evento istituzionale sia il Salone del Mobile in Fiera Milano Rho, è per le strade cittadine che si vive l'innovazione: interi quartieri trasformati in laboratori e vetrine sul design internazionale.

Il Fuorisalone è divenuto talmente conosciuto che ormai i grossi produttori ambiscono maggiormente a presenziare sul territorio cittadino (vedi Porta Genova o Brera) piuttosto che in fiera. C'è comunque ancora spazio per i giovani creativi indipendenti, che affittano officine dismesse o vecchi capannoni per esporre le loro opere, ad esempio nella zona di Lambrate.

Interessanti sono anche i lavori di molte scuole di design europee che convergono a Milano per mettere in mostra le opere dei loro studenti migliori, ad esempio la Kolding School of Design o la Maastricht Academy of Fine Arts and Design, solo per citarne alcune.

La sera infine, quando sarete stanchi per il lungo camminare, per partecipare ad eventi, drink, spettacoli, aperitivi, c'è solo l'imbarazzo della scelta.

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Temporary Museum for New Design, Super Studio 13

Temporary Museum for New Design, Super Studio 13

See also

Milano Design Week 2013, il Fuorisalone

Passeggiamo assieme per le vie di Milano alla scoperta dei quartieri dedicati al design.

Durex, preservativi per creativi

A Milano durante il Design Week, Durex espone cinque enormi scatole disegnate dagli studenti IED (Istituto Europeo del Design).

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