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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Taco Bell, fare colazione nel mondo di George Orwell

Published on 4/9/2015
Categories: Advertising
Taco Bell, fare colazione nel mondo di George Orwell

La nuova campagna pubblicitaria di Taco Bell, creata da Deutsch, USA, ci porta in un mondo da cortina di ferro dove le colazioni sono sempre uguali.
Il riferimento a McDonald è fortissimo, i guardiani sono angoscianti pagliacci con finti sorrisi dipinti e il fossato che protegge la Routine Republic è pieno di palline di plastica colorate.

Il video è bello, ma quello che mi piace veramente è la grafica dei manifesti, lo stile vintage da regime stalinista, ma che allo stesso tempo riesce ad essere molto elegante.

Voi cosa ne pensate? Sono stato condizionato dalla nostalgia per Orwell 1984 e Brasil?

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