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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Mental marketing secret #1: the fake compromise

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Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Taco Bell, breakfast in a George Orwell's world

Published on 4/9/2015
Taco Bell, breakfast in a George Orwell's world

The new advertising campaign for Taco Bell, created by Deutsch, USA, takes us into an Iron Curtain world, where breakfasts are always the same.
The reference to McDonald is very strong, the guardians are distressing clowns painted with fake smiles and the moat that protects Routine Republic is full of colorful plastic balls.

The video is beautiful, but what Ireally like is the graphic posters, vintage style from the Stalinist regime, but at the same time it manages to be very elegant.

Do you like it? Was I influenced by nostalgia for Orwell's 1984, and Brasil?

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