Internet Applications
The communication patterns between the company and the customer have
changed with the advent of RIA (Rich Internet Application),
from a simple one-way channel where the company is limited to display its
products, to a two-way channel where the customer "speaks", requests assistance,
asks questions and can customize the final product
Web 2.0
The next step has been even more important, thanks to
social networks and
business intelligence, the company is placed today willy-nilly within a
global community
and has huge opportunities to assess and influence the market in real
time.
Optimization and Analytics
The web site must not undergo passively the exploration, but it must be able
using web analytics to collect useful
marketing information.
The website must be fast and built with all SEO
(Search Engine Optimization) and
SMO (Social Media Optimization) arrangements,
for proper search engine positioning and effective Web 2.0
communication.
Usability
The contents must be able to adapt themselves to the visitor so that the
obtained information has maximum usability, by physically
disabled people too;
Pages have to work on every browser and on every device, from
PCs to smartphones;
Information Architecture
Idea R with its strong IT education and communication experience,
develops web sites that have not only a graphic appeal, but are supported also
by a real information architecture.
Visitors rarely read, most of the time they scan. Therefore content must be
studied very carefully and arranged in a easily readable
hierarchy and navigation schemas must be intuitive and
perceptive.