Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Do your competitors are always ahead? - Raise your voice with web marketing!
  • HomeHome
  • About UsAbout Us
  • ContactsContacts


Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano
Go to the blog summaryGo to the blog summary

You may be interested in

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Last published

Metalworking industry: how to multiply customers using only the website and zero advertising budget

Metalworking industry: how to multiply customers using only the website and zero advertising budget

Find out how to design a website for the metalworking industry, that will be a magnet for customers and able to triple your leads.

A simple but effective SEO strategy: the middleman

Get excellent results in a short time using this SEO trick. Lern how to quickly apply the middleman technique and have many new web pages indexed.

Most popular

Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

Stay informed on digital strategies

Take a look at the last published articles
RSS feed

Case study: branding Idea R

Published on 3/12/2012
Categories: Branding

Idea R deals with digital strategies, integrating in a unique design lifecycle its creative and technological skills.
The company main value that we want to emphasize with the brand, is that it has all the necessary skills to deal with digital marketing and visual communication using a 360-degrees design vision. This for the customer means better quality/consistency and lower costs.
The keyword is integration.


Idea R

  • The bulb, as the usual metaphor of the concept of idea, recalls directly the name of the company.
  • The three bright rings represent the three areas in which the company moves, that is visual communication, software design and digital strategies.
  • The three rings are linked to emphasize the integration of the skills.
  • The color of the three rings is RGB (Red, Green and Blue), which betrays the digital soul of the company (if you look closely they are linked exactly in that order).
  • The font of the logotype is elegant, to recall a relationship with the world of design and fashion photography (in particular the letters "d" and "a" resemble a heeled shoe).
  • The R of the logotype is done freehand, to mean that in addition to technology there is also a creative approach.
  • The font of the payoff, with its squared angles that remind the old computers, cites the long IT background.
  • The R and bulb screw are a colored in solar yellow, symbolizing the imagination and creativity.
  • Finally, the interlacement of the rings evokes a classic magic effect... to know the reason for this, see the short Igor De Ruitz biography.

Corporate Identity

You are the reader number 9,109.


Creative Commons License

Photographies, videos, graphics and texts by Idea R are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Previous article

Previous article

NexusFont: managing fonts... for free

Next article

IBM, Apple and Microsoft: a semiotics analysis

Next article
  • Visual Communication, Art DirectionVisual Communication, Art Direction
  • Apps, Cloud, Mobile, Software DesignApps, Cloud, Mobile, Software Design
  • Digital StrategiesDigital Strategies
  • BlogBlog
Touching finger
RSS feed

Scroll to top