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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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[FREE download] Keywords Mixer: long tail keywords made easy

[FREE download] Keywords Mixer: long tail keywords made easy

There's a basic implementation inside Google AdWords Editor, but this tool will give you more control over permutations and long tail keywords.

Case study: advertising B2B maintenance

How is it difficult to advertise maintenance services in B2B? Let's explore this case study and discover secrets and most common mistakes.

Most popular

Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

Editor's pick

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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Case Studies

Case studies on digital strategies for marketing, advertising, visual communication, art direction and web applications.

Published on 12/20/2018
Categories: Advertising
Case study: advertising B2B maintenance

 A customer asked us to create an advertising billboard to promote maintenance services on vacuum furnaces.
The problem of maintenance services, in all commodity fields, is that customers tend to bet, they prefer to risk breaking the product and adjust it only if necessary, rather than performing regular preventive maintenance.

It is not easy to break this way of thinking, think of all the e-commerce sites that in the past have tried to sell you an extension to the warranty of the product you were buying: have you ever bought? I never.

Now let's see the creative phases, if you have the patience to read to the end, I will reveal a little secret and a serious mistake not to commit.

...read all the article.

Published on 1/31/2013
Last update 12/13/2017
Categories: Branding, Web Design
Case study: branding and marketing for a magician

Like many magicians, Andrea Veronese has never had a real corporate identity, nor a web marketing strategy for the acquisition of contacts. 100% of the salaries come from word of mouth and an excellent professional reputation built over many years of activity in the field of magical entertainment.

We will proceed by designing a real brand, creating an effective identity on the web and activating a web marketing campaign. We will see in the final conclusions of this article, how this strategy have obtained results absolutely out of the ordinary.

...read all the article.

Source: Modus
Published on 10/16/2017
Categories: Advertising
Can engineering industry sponsor art without going off topic?

During Biennale Arte in Venice, one of our clients decides to sponsors the MODUS collateral event. The problem is that the metalworking industry tipically sponsors congresses or events related to industrial and technological research.
Having to design an advertising page on the exhibition cathalog, do we risk going off topic?

Let's explore this interesting exhibition and let's analyze how we have dealt with the topic from a communication point of view.

...read all the article.

How to design a FAKE B2C brand for a real B2B service

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

...read all the article.

Published on 11/4/2013
Categories: Advertising
Case study: TAV Engineering, experience design for B2B

Let's continue the case study started with the design of the brand, addressing the issue of advertising.
TAV Engineering is a company fully dedicated to after sales services on vacuum furnaces and heat treatment equipment.
This study is interesting because we'll see how it's possible to address in a creative and unconventional way, a B2B market (machinery for the metalworking industry), which traditionally has always been presented seriously and aseptically... until today.

...read all the article.

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