Advertising
Between the advertising campaign and the final objective there're many variables, there is almost never a direct cause/effect relationship. Idea R identifies the most suitable communication channels, analyzes all the flows that led to the customer acquisition and measures the return on investment.
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Branding / advertising / event management.
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Advertising / merchandising / below-the-line / eperience design / landing page.
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Branding / photography / video / merchandising / advertising / social media strategies.
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Branding / advertising / web-marketing / merchandising / below-the-line.
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Advertising / merchandising / below-the-line / eperience design / landing page.
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Advertising / photography.
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Branding / merchandising / advertising / web marketing (display advertising).
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Advertising / guerrilla marketing.
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Branding / infographic / advertising.
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Branding / advertising / guerrilla marketing / packaging / merchandising / below-the-line / landing page.
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Sponsorship of La Biennale Arte Venezia.
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View all case studies...
Unconventional Marketing
Advertising is the uninteresting thing that interrupts us while we are doing
something that interests us instead. Is the design of more interesting
campaigns the right solution? Unfortunately the answer is no. Years of
exposure to TV, radio, print and billboards have made us immune and
addicted.
The solution in the digital age is the brand engagement,
which is achieved by reinventing the communication with a
non-conventional marketing.
User Experience
The audience today is less and less disposed to listen in silence, for that
reason we cannot limit ourselves to pretty pictures or effective texts. Idea R
designs the experience of your users (user experience design)
and makes them partakers of the values of your brand. It is not a matter
of budget, the persuasive power can be amplified bringing engagement in a
social context, relying on the imaginary and psychological mechanisms (guerrilla
marketing).
Buzz Marketing
Since today we perceive advertising only as a annoying background noise,
word of mouth has enormous value, 90% of consumers will rely on the advice
of acquaintances before evaluating a product. Idea R
masters the digital mechanisms of communication, seeds your posts (buzz
seeding) using strategic content (content management) and spreads
them on social networks (viral marketing).
