Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Do others know who you are? Design your corporate identity
  • HomeHome
  • About UsAbout Us
  • ContactsContacts

Blog

Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano

You may be interested in

Can engineering industry sponsor art without going off topic?

Can engineering industry sponsor art without going off topic?

How to design a page in an exhibition catalog of Biennale in Venice, for a customer who apparently has nothing to do with art.

Case study: TAV Engineering, experience design for B2B

How is it possible to address in a creative and unconventional way the B2B market?

Last published

Milano Design Week 2017, Design Districts

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

Most popular

Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
newsletter

Stay informed on digital strategies

My reviews on the subject...

The Copy Book is a historical collection of the most interesting and most famous copywriting works, an inspirational big book that I consult with pleasure.

The 3D Type Book is an exceptional source book on 3.dimensional and photographic lettering, there's anything a creative mind could imagine.

RSS feed

Case study: IED Open Day, building a font by hand... literally

Case study: IED Open Day, building a font by hand... literally

IED (Istituto Europeo del Design) is an international network of training centers in the fields of Design, Fashion, Visual Communication and Management.
IED periodically organizes Open Days offering free educational activities that are commonly performed during the academic year, so that guests have the opportunity to attend the lessons that interest them.

For the communication campaign of the Open Day event, we wanted to manifest the diversity of the training offer, identifying the four areas of Design, Fashion, Visual Communication and Management.
Right from the start it was clear that we had to play with materials, we could not limit ourselves to a nice illustration: fashion is made of cloth, photo of paper, design of objects, etc. We therefore opted for a three-dimensional lettering, to build, photograph and make hyper realistic using postproduction. To learn more about this topic and to find many sources of inspiration, I recommend you The 3D Type Book.

The idea was to build the letters in a kind of materic origami, composed of elements of different types, different shape, different thicknesses and made of different materials (remember the concept of multidisciplinary?).
After having designed the individual letters we have printed them on paper, carefully numbering the pieces (would have been a puzzle otherwise). The paper sheets were then glued on rigid panels of different thickness and cut one by one.

Lettering

We have wrapped every single piece using a different material, carefully following our design.

Fashion

Did you like this article up to here?

Before you continue, follow us on our LinkedIn page pressing the button here below!
In this way, we'll be able to keep you updated on digital strategies not only with our posts, but also with the best articles that we collect around the web.

 

After having recreated the text (thanks to the numbering!), we glued it on a panel and photographed it in studio.

Studio photography

An intense photo editing was performed to correct defects in materials, but not too much, because we wanted to make explicit the fact that the words were real and not illustrated.

Photoretouch

Finally the whole thing was stuck in post-production on a background pattern specifically designed by Tommaso Cervone.

Layout


Did you like the development of this project?

Come to see all the images on Behance clicking on the button here below!
If you decide then to submit your appreciation to the project, you'll help us to to spread it over the network.

Idea R on Behance
1/122/123/124/125/126/127/128/129/1210/1211/1212/12
Click on the image to see the next one
1/12

You are the reader number 16,328.

Comments

comments powered by Disqus
Creative Commons License

Photographies, videos, graphics and texts by Idea R are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Previous article

Previous article

Tracking Facebook likes with Google Analytics, the real solution!

Next article

The World's Worst Website

Next article
  • Visual Communication, Art DirectionVisual Communication, Art Direction
  • Apps, Cloud, Mobile, Software DesignApps, Cloud, Mobile, Software Design
  • Digital StrategiesDigital Strategies
  • BlogBlog
Touching finger
RSS feed
Blog

Scroll to top