Digital Strategies
Digital Strategy is the union of creativity, design and analysis, in a continuous cycle of improvement. Idea R develops your web marketing campaign, spreads it on social media and statistically analyzes the performance to introduce strategic variants.
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Digital Strategies
Advertising / merchandising / below-the-line / eperience design / landing page.
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Web design / photography / landing page / web marketing / web analytics.
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Branding / merchandising / advertising / web design / e-commerce / web marketing / landing page / web analytics.
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Content marketing / social media strategies / web marketing / web analytics / photography / video.
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Branding / advertising / web-marketing / merchandising / below-the-line.
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eBook design / landing page / web marketing.
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Branding / advertising / photography / web design / web marketing / landing page / social media strategies / web analytics.
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Web design / photography / video / landing page / web marketing / content marketing / social media strategies / web analytics.
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Web design / web marketing / landing page / social media strategies / web analytics.
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Mobile app development / digital strategies.
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Mobile app development / digital strategies.
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Naminb / branding / web design / photography / video / landing page / web marketing / web analytics.
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Branding / merchandising / advertising / web marketing (display advertising).
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Branding / photography / web design / web marketing affiliation / social media strategies / web analytics.
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Free web marketing application.
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Web design / photography / landing page / web marketing / web analytics.
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Web design / e-commerce / web marketing / landing page / social media strategies / web analytics.
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Web design / landing page / web marketing / social media strategies / web analytics.
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Branding / photography / web design / landing page / web marketing / web analytics.
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Branding / advertising / guerrilla marketing / packaging / merchandising / below-the-line / landing page.
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Web design / landing page / web marketing / web analytics.
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View all case studies...
Marketing Channels
The visual communication design and
the website development are only the first
steps. Without an appropriate digital strategy to attract
potential customers, even the best web application might remain unused.
To spread in the Net your web site o your advertising message, you have to act
on three channels at the same time:
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Owned channels
Company websites, SMO (Social Media Optimization)
and corporate blog.
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Paid channels
SEM campaigns (Search Engine Marketing),
Social Media
Marketing
, DEM (Direct EMail Marketing) and
display campaigns
(advertising banners).
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Earned channels
Buzz seeding (digital word-of-mouth), viral marketing,
article marketing, link building, third-party blogs
and forums.
Reach all your prospects
To maximize your advertising ROI, you have to reach as many potential customers as possible, wasting the fewest number of them.
A proper digital marketing strategy does not focus only on those in immediate need of your services, but engages casual visitors and retains existing customers.
Analysis and Test
No digital strategy can work on autopilot. Idea R
supervises the performance constantly and in the meantime creates variations in
competition with each other. Only this continuous cycle of
web analytics and testing, based solely on the
facts, leads at the end to the best strategy.
To hit the prefixed target, each Internet project must be completed with an web marketing strategy. Idea R optimizes the landing pages and implements enduring loyalty strategies to maximize the results of the advertising campaign.
The web communication is no longer self-referential, users want to listen objective opinions and to share real experiences. Idea R plans the content management on social media, supports it with communication strategies and measures your return on investment.
The effectiveness of a web marketing campaign and the level of engagement on social media must be measurable, otherwise you cannot discover its weaknesses or initiate countermeasures. Idea R analyzes, tests and improves in a continuous cycle your digital strategy.
