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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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[FREE download] Keywords Mixer: long tail keywords made easy

[FREE download] Keywords Mixer: long tail keywords made easy

There's a basic implementation inside Google AdWords Editor, but this tool will give you more control over permutations and long tail keywords.

Case study: advertising B2B maintenance

How is it difficult to advertise maintenance services in B2B? Let's explore this case study and discover secrets and most common mistakes.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

Editor's pick

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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Web Analytics

Web Analytics allows you to set a digital strategy being able at the same time to measure the effectiveness of your communication.

Published on 10/28/2012
Last update 3/28/2013
Categories: Web Analytics
Tracking Facebook likes with Google Analytics, the real solution!

Social interaction of your customers are very important to analyze their impact on your conversions.
Reading the official Google Analytics developers guide, the solution seems easy but unfortunately the code doesn't work if you are correctly loading the Facebook SDK asynchronously, that's because may be the the SDK is still loading when you subscribe to the event.

...read all the article.

Published on 7/17/2012
Categories: Web Analytics
Internal campaigns with Google Analytics and .NET AdRotator
An internal campaign banner is one that points to the same site it is contained in, for example you may advertise for one of your products while the user is looking at another one.
For banners hosted in external sites the best way to collect statistics is to use UTM (Urchen Tracking Module) query parameters: Google Analytics can automatically collect and group this type of data.
On the other side, the UTM approach is not good for internal campaigns, because when mixed with external ones, it compromises the analysis: try to imagine what happens if a user clicks on an external banner, then in an internal one and finally she makes a conversion. Which is the cause and which is the effect?

...read all the article.

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