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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Milano Design Week 2017, Design Districts

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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The Copy Book is a historical collection of the most interesting and most famous copywriting works, an inspirational big book that I consult with pleasure.

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How to design a FAKE B2C brand for a real B2B service

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

...read all the article.

Published on 4/9/2015
Taco Bell, breakfast in a George Orwell's world
Very beautiful advertising campaign for Taco Bell, effective video, but mostly we really like the graphics of the posters.

...read all the article.

Mental marketing secret #3: the unconscious buddy
Shhh do not tell the other magicians! Here is the third Mental Marketing secret revealed. 
Having an accomplice when you perform a magic trick is very convenient, but think how much better it would be if the accomplice is not aware of that.
Can you imagine the benefits of such a technique applied to advertising?

...read all the article.

Source: Ogilvy & Mather
Published on 6/20/2014
Tags: Cool Hunting
Coca Cola, plants make us happy
Ogilvy creates a campaign to promote the new eco-friendly Coca Cola bottles.
We like the minimal graphics based on optical effects ... some are not so original, but the message comes through loud and clear. 

...read all the article.

Mental marketing secret #2: the lie detector

Are you ready for the secret number two?
This time we will talk about hypnosis and see how some techniques can be used to effectively reach all of your potential customers.

...read all the article.

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