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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Case study: advertising B2B maintenance

Case study: advertising B2B maintenance

How is it difficult to advertise maintenance services in B2B? Let's explore this case study and discover secrets and most common mistakes.

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.

Most popular

Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Visual Communication

Visual communication and copywriting are the tools of every art director, to tackle branding and advertising projects with a 360-degree approach.

Published on 4/19/2017
Categories: Visual Communication
Milano Design Week 2017, Design Districts
Let's walk around Ventura Lambrate and Tortona to discover the best creative minds and design trends. Get inspired by images captured in Fuorisalone at Milano Design Week 2017.

...read all the article.

Published on 4/19/2015
Categories: Visual Communication
Milano Design Week 2015, Design Districts
Let's walk around Ventura Lambrate ProjectsBrera Design District and Tortona Design Week to discover the best creative minds and design trends. Armed with camera and curiosity we'll explore the three areas crucial to the Fuorisalone at Milano Design Week 2015.

...read all the article.

Source: wikitree
Published on 5/9/2014
Categories: Visual Communication
Tags: Cool Hunting
Turn your display into a 3D one... using optical illusions
Get hypnotized by these incredible animations.
See how just using two vertical lines and a focusing effect, your display will turn into a 3D one... unbelievable.

...read all the article.

Photographer: Igor De Ruitz
Published on 4/10/2014
Categories: Visual Communication
Milano Design Week 2014, Design Districts

Ventura Lambrate is celebrating its fifth anniversary by bringing in the district emerging designers and the students of the most important academies of the world. For six days the shops, garages and sheds expose the best ideas of 2014. If you want to discover the true creativity, the one of the low cost prototypes, but also the inventiveness that has nothing to envy to the big names, this is the place you need to visit in the Milano Design Week.

Tortona Around Design has consolidated as the nerve center of the Fuorisalone. The big names patrol the neighborhood and have now almost evicted the young creatives. Nevertheless, the sources of inspiration are many and ateliers are competing to see who will be able to anticipate needs, changes, evolutions in the market and society.

Let's take a walk in Milan to see the images of Fuorisalone 2014 that struck me most.

...read all the article.

Published on 3/25/2014
Categories: Visual Communication
Tags: Cool Hunting
IBM, the smallest video of the world
Play video...
IBM produces the smallest video of the world... not the shortest, but the one where the actors are the smallest possible! Here's an animation using atoms... incredible!

...read all the article.

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