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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.

Can engineering industry sponsor art without going off topic?

How to design a page in an exhibition catalog of Biennale in Venice, for a customer who apparently has nothing to do with art.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Photography

Let's see how photography and post-production are integral parts of a unique creative process.

Photographer: Igor De Ruitz
Published on 5/21/2012
Categories: Photography
Daniela Colzani Fashion Show: elegance and eroticism

They were in the hundreds to watch the Daniela Colzani fashion show, a young Brazilian specialized in Fashion Design in Milan and winner of the 2010 European competition "The Link", organized by the Sea exhibition Fashion in Cannes.

Special testimonial at Old Fashion Cafè in Milan could only be the compatriot Queen of Rio Carnival, Ana Paula Evangelista.

Daniela Colzani draws, cuts and sewes couture corsets carrying on a process of exaltation of the female figure. Thus she achieves the aesthetic ideals that define a world that seems far away, but that sometimes resurfaces to make us understand that certain parameters remain constant. Although in recent years anorexic models walked the runway, the "squeezed" and "stretched" are always in the everyday.

...read all the article.

Published on 3/23/2012
Categories: Photography
The new Photoshop CS6 beta has been published, interesting are the features for lens distortion correction, the improved content-aware tools and the new crop, that at least is intuitive as the Photoshop Lightroom one.

...read all the article.

Photoshop CS6 beta is here!

Published on 12/23/2011
Categories: Photography
Reflections on the water with Photoshop

Here's a tutorial on how to obtain an image reflected on the water using Photoshop.

...read all the article.

Published on 10/21/2011
Categories: Photography
The technique I'm going to talk about, could be in some cases replaced by a dedicated post-production, but frequently it's easier to use it during the shooting to get some interesting special effects.

...read all the article.

Photographer: Igor De Ruitz
Source: Andata/Ritorno
Published on 6/13/2006
Categories: Photography
Tags: Publications
Venice - The libertine carnival
Not everybody knows that the most ancient carnival of the world is instead Italian, and it’s the up-till-now famous Carnevale di Venezia: the oldest Venetian document that references it, it’s dated 2nd May 1268 (more than 2 centuries before the discovery of the Americas). At that time, Venice was definitely the most amusing place of Europe, the carnival in fact lasted even 3 months; Venice was also in a certain sense, the most democratic place, the mask allowed everyone, also the low classes, to mix with the noble rank, protected by their disguises.

...read all the article.

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