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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Milano Design Week 2017, Design Districts

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

Irritated by your blog performance? Boost it using the cloud!

Are you using the world's fastest hosting? If you have a bad architecture, your blog won't have a great performance. Here is the ultimate solution.

Influencer Marketing: all you need to know

What is the influencer marketing? Who are the brand ambassadors? Let's see how small and medium-sized companies can exploit to their advantage.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Photographer: Igor De Ruitz
Published on 4/10/2014
Categories: Visual Communication
Milano Design Week 2014, Design Districts

Ventura Lambrate is celebrating its fifth anniversary by bringing in the district emerging designers and the students of the most important academies of the world. For six days the shops, garages and sheds expose the best ideas of 2014. If you want to discover the true creativity, the one of the low cost prototypes, but also the inventiveness that has nothing to envy to the big names, this is the place you need to visit in the Milano Design Week.

Tortona Around Design has consolidated as the nerve center of the Fuorisalone. The big names patrol the neighborhood and have now almost evicted the young creatives. Nevertheless, the sources of inspiration are many and ateliers are competing to see who will be able to anticipate needs, changes, evolutions in the market and society.

Let's take a walk in Milan to see the images of Fuorisalone 2014 that struck me most.

...read all the article.

Photographer: Igor De Ruitz
Source: Andata/Ritorno
Published on 6/13/2006
Venice - The libertine carnival
Not everybody knows that the most ancient carnival of the world is instead Italian, and it’s the up-till-now famous Carnevale di Venezia: the oldest Venetian document that references it, it’s dated 2nd May 1268 (more than 2 centuries before the discovery of the Americas). At that time, Venice was definitely the most amusing place of Europe, the carnival in fact lasted even 3 months; Venice was also in a certain sense, the most democratic place, the mask allowed everyone, also the low classes, to mix with the noble rank, protected by their disguises.

...read all the article.

Photographer: Igor De Ruitz
Published on 4/15/2013
Categories: Visual Communication
Milano Design Week 2013, Design Districts

When it comes to Milano Design Week, the Fuorisalone has now become the main stage.
Outside the institutional paths of the Salone del Mobile, it's on the Milan streets that you can experiment the innovative design. Surely it is less glossy, but looking in small boutiques, in converted garages and in the most unlikely spaces, you can find the real creativity.

Let's walk along the streets of Milan to explore the districts dedicated to design and let's collect in a photo gallery the most interesting objects.

...read all the article.

Photographer: Igor De Ruitz
Published on 5/21/2012
Daniela Colzani Fashion Show: elegance and eroticism

They were in the hundreds to watch the Daniela Colzani fashion show, a young Brazilian specialized in Fashion Design in Milan and winner of the 2010 European competition "The Link", organized by the Sea exhibition Fashion in Cannes.

Special testimonial at Old Fashion Cafè in Milan could only be the compatriot Queen of Rio Carnival, Ana Paula Evangelista.

Daniela Colzani draws, cuts and sewes couture corsets carrying on a process of exaltation of the female figure. Thus she achieves the aesthetic ideals that define a world that seems far away, but that sometimes resurfaces to make us understand that certain parameters remain constant. Although in recent years anorexic models walked the runway, the "squeezed" and "stretched" are always in the everyday.

...read all the article.

Published on 4/19/2015
Categories: Visual Communication
Milano Design Week 2015, Design Districts
Let's walk around Ventura Lambrate ProjectsBrera Design District and Tortona Design Week to discover the best creative minds and design trends. Armed with camera and curiosity we'll explore the three areas crucial to the Fuorisalone at Milano Design Week 2015.

...read all the article.

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