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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Milano Design Week 2017, Design Districts

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

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Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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My reviews on the subject...

Really well written, by one of the Google Analytics creators, Advanced Web Metrics with Google Analytics is a complete guids on the web analysis topic.

Do you have to build a landing page? Which are the best strategies? How to get the resources? Hot to measure the success and the ROI? Landing Page Optimization is the book to read, but I warn you that being this book a complete reference, sometimes especially when it comes to statistics, it becomes a little bit "hard" to read.

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Web Marketing

How to design a FAKE B2C brand for a real B2B service

Is it possible to use guerrilla marketing for B2B (business-to-business)?
In a niche as that of industrial machines, the unconventional marketing finds its application?

I'll show you in this interesting case study how we applied, probably for the first time, guerrilla marketing to the engineering industry. To do so we reasoned out of the box and we have designed a B2C product... a fake one!

...read all the article.

Published on 7/28/2016
Influencer Marketing: all you need to know

Influencer marketing is a great opportunity, especially for small and medium companies.
I will explain to you exactly what it is and, more importantly, I will show you how to identify influencers and integrate them in your digital marketing strategy.

At the end I will also reveal a trick to take advantage of influencers for free.

...read all the article.

Mental marketing secret #3: the unconscious buddy
Shhh do not tell the other magicians! Here is the third Mental Marketing secret revealed. 
Having an accomplice when you perform a magic trick is very convenient, but think how much better it would be if the accomplice is not aware of that.
Can you imagine the benefits of such a technique applied to advertising?

...read all the article.

Mental marketing secret #2: the lie detector

Are you ready for the secret number two?
This time we will talk about hypnosis and see how some techniques can be used to effectively reach all of your potential customers.

...read all the article.

Mental marketing secret #1: the fake compromise

After years of honorable profession in the field of computer science and magic, people often ask me "Do you ever use magic tricks in marketing?"
This article is the first in a series that will teach you how to successfully apply to your marketing campaigns, some tricks that come from magic and mentalism.

Are you sure that you have never been a victim of one of these techniques?

...read all the article.

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