Design a web marketing strategy by building an optimized advertising campaign and an effective landing page.
Published on 7/9/2012
Last update 5/2/2019
The first step when creating a web marketing strategy is to
identify all the search keywords your potential visitors may use to reach you.
The next step is to identify the phrases that may be built using the previous
keywords, narrowing down all the combinations.
Google AdWords gives you the chance to write down
broad match phrases, letting it to create synonyms, related searches
and other relevant variations.
I don't like this approach because it doesn't give me total control on the
SERP (Search Engine Result Page); rather I prefer to base my
SEM (Search Engine Marketing) project on phrase matches
and exact matches. This is absolutely the more accurate
approach, but it can be an annoying task since there’re hundreds of combinations
and variations to consider... let me correct the last sentence, it WAS an
annoying task, because now with our completely free Keywords Mixer
and its simple integration with your preferred search engine, you can generate
all your precise search long tail keywords in just one click.
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