Social Media
Design communication strategies for an effective social media presence, manage content on social networks and measure the ROI (Return On Investment).
Influencer marketing is a great opportunity, especially for small and medium companies.
I will explain to you exactly what it is and, more importantly, I will show you how to identify influencers and integrate them in your digital marketing strategy.
At the end I will also reveal a trick to take advantage of influencers for free.
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You have done it perfectly!
You have written a great post, you published it on Facebook with a perfect headline and an attracting call to action.
Your page has 5000 fans, but the post is displayed only to 20 of them and you get barely one like.
What's wrong?!
Here's the explanation. Not a useless list of engaging best practices, but the real explanation.
Let's see what's happening inside Facebook mind and take the countermeasures...
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Posting links on social media (Facebook, Twitter, etc..) its a daily practice, usually blog articles, new products or a description of your professional services.
The problem is that often these links look graphically disappointing, so they catch very few visitors.
I promise you that after reading this article the appearance of your links will no longer be left to chance, you will have full control over the images and descriptive texts.
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In this article we're going to talk about content lockers,
I'll give you the know-how to create one yourself and at the end you'll have the
chance to download the JavaScript/jQuery
sources and implement it rapidly.
Content lockers were born as an annoying tool for
web marketing affiliations: in a nutshell, if you have a blog
followed by a large audience, a franchisor might pay you to partially block
contents until the reader performs an action, for example compiling a survey or
subscribing to a business newsletter. It 'a hateful practice, but generates
discete income for many bloggers.
What I propose you is a soft social media content locker, to
use with caution and wisdom.
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Starting from 1971 until today, this pretty infographic created by
copyblogger retraces the
social network history.
Take a look very fast, because tomorrow it could be outdated.
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