Welcome to Idea R | Branding - Web Agency - Digital Strategies
Switch to the mobile layout

      Idea R - Do others know who you are? Design your corporate identity
  • HomeHome
  • About UsAbout Us
  • ContactsContacts

Blog

Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

Change language... italiano

Last published

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.

Can engineering industry sponsor art without going off topic?

How to design a page in an exhibition catalog of Biennale in Venice, for a customer who apparently has nothing to do with art.

Most popular

Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
newsletter

Stay informed on digital strategies

RSS feed

Digital Strategies

How to develop web marketing campaigns, spread it on social media and analyse the performance to introduce strategic variants.

Published on 11/28/2012
Categories: Digital Strategies
An App to see Amsterdam through Anne Frank's eyes
Play video...

The Amsterdam's Anne Frank Museum published a really interesting mobile application: it allows city visitors to see the town at the time of the Second World War.
Using the smartphone's camera and the GPS technology, you can look at Anne Frank's places thanks to augmented reality or even take a picture that combines contemporary elements with historical data.

Take a look at the video to see the magic...

...read all the article.

Published on 10/3/2012
Google Tag Manager: stop sinking into scripts
Play video...
Here it is! The nightmare of managing all your Google scripts/tags is over.
Do you have to spread over thousands of pages your AdWords conversion tags, Analytics goal tags, campaign tracking scripts, etc.?
You know what I'm talking about: injecting code, conditional JavaScript, custom tags in many different pages is really error prone, but here comes the solution from Google: Google Tag Manager.

...read all the article.

  • Visual Communication, Art DirectionVisual Communication, Art Direction
  • Apps, Cloud, Mobile, Software DesignApps, Cloud, Mobile, Software Design
  • Digital StrategiesDigital Strategies
  • BlogBlog
Touching finger
RSS feed
Blog

Scroll to top