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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.

Can engineering industry sponsor art without going off topic?

How to design a page in an exhibition catalog of Biennale in Venice, for a customer who apparently has nothing to do with art.

Most popular

Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Google

Learn how to take advantage of Google and its collection of search engine tools to build a successful SEO strategy.

Published on 1/31/2013
Last update 12/13/2017
Categories: Branding, Web Design
Case study: branding and marketing for a magician

Like many magicians, Andrea Veronese has never had a real corporate identity, nor a web marketing strategy for the acquisition of contacts. 100% of the salaries come from word of mouth and an excellent professional reputation built over many years of activity in the field of magical entertainment.

We will proceed by designing a real brand, creating an effective identity on the web and activating a web marketing campaign. We will see in the final conclusions of this article, how this strategy have obtained results absolutely out of the ordinary.

...read all the article.

Published on 2/16/2015
Categories: SEO
Google wants HTTPS everywhere. Yes it's another SEO factor!
Play video...

Do you remember the article I wrote a couple of months ago? I advised you that Google would push down all the websites not optimized for smartphones.
We don't have to wait a lot, in this article you'll see the threatening email that I received directly from Google.

Today I want to tell you about a new rakning factor that will grow in importance for Google... after that do not tell me that I have not warned you!

...read all the article.

Published on 12/4/2014
Categories: SEO
Tags: Google, Mobile, Bing
Not mobile friendly? Your ranking is going to precipitate!

Recently both Google and Bing have made an important announcement that will affect websites that are not optimized for mobile devices.
Even if your website is able to adapt to all screen sizes, this article could still affect you very closely.

Discover what are the important news and perform a quick test to see if you're ready for the new search engines results.

...read all the article.

Published on 5/19/2014
Last update 5/22/2014
Categories: SEO
Lazy loading and the SEO problem, solved!

Lazy loading applied to a web page is an excellent technique when all contents aren't immediately visible and you want to speed up page rendering.
A perfect candidate for this method are image galleries with many items, only the first image is visible when the page loads, other images will be visible only if the user decides to browse them.
This technique sounds great, but has a big SEO problem: search engine crawlers does not execute scripts, they only analyze HTML markup, so all the code that renders images dynamically is totally ignored along with images and captions.

Here're four solutions and, as often happens, the best is the last one.

...read all the article.

7 steps to find your most profitable keywords

In this article we will see, starting from scratch, what are the steps to get to your keywords, that is those to be used in your website, in your blog or in advertising campaigns on the Internet.
I'll show you how to find not just the ones that best describe your products, but especially those that will give you the greatest return on investment.
Finally, I will reveal a little secret, I will teach you to find some keywords that are often overlooked by the competitors, but that instead generate substantial earnings.

...read all the article.

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