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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.

Can engineering industry sponsor art without going off topic?

How to design a page in an exhibition catalog of Biennale in Venice, for a customer who apparently has nothing to do with art.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Web & Apps

Case study: branding and marketing for a magician

Like many magicians, Andrea Veronese has never had a real corporate identity, nor a web marketing strategy for the acquisition of contacts. 100% of the salaries come from word of mouth and an excellent professional reputation built over many years of activity in the field of magical entertainment.

We will proceed by designing a real brand, creating an effective identity on the web and activating a web marketing campaign. We will see in the final conclusions of this article, how this strategy have obtained results absolutely out of the ordinary.

...read all the article.

Published on 8/6/2015
Last update 1/5/2017
Irritated by your blog performance? Boost it using the cloud!

Often you will find on the web articles that emphasize the benefits of having a fast blog, both for SEO (Search Engine Optimization) and to provide a satisfying experience to visitors. The conclusion to which these articles come is that you have to look for a good quality hosting provider. This conclusion is frequently wrong!

In this article I will show you various solutions to switch your blog to a more modern configuration, experiencing performance that you did not think it can get. And do you want to know an interesting news? These solutions may cost less than what you spend today.

...read all the article.

Published on 12/19/2015
Categories: Web & Apps, Web Design
How to skip the CDN during ASP.NET development
CDNs (Content Delivery Networks) are great to speed up website performances, but they are a mess when you are testing your website on your development machine.
Another problem may arise if you want to change your CDN to another one. Do yoy have to replace all URLs in all your pages?
In this article I'll show you a clever and definitive solution to avoid hardcoding the CDN URLs in your HTML markup.

...read all the article.

Published on 2/16/2015
Google wants HTTPS everywhere. Yes it's another SEO factor!
Play video...

Do you remember the article I wrote a couple of months ago? I advised you that Google would push down all the websites not optimized for smartphones.
We don't have to wait a lot, in this article you'll see the threatening email that I received directly from Google.

Today I want to tell you about a new rakning factor that will grow in importance for Google... after that do not tell me that I have not warned you!

...read all the article.

Published on 12/4/2014
Tags: Google, Mobile, Bing
Not mobile friendly? Your ranking is going to precipitate!

Recently both Google and Bing have made an important announcement that will affect websites that are not optimized for mobile devices.
Even if your website is able to adapt to all screen sizes, this article could still affect you very closely.

Discover what are the important news and perform a quick test to see if you're ready for the new search engines results.

...read all the article.

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