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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Metalworking industry: how to multiply customers using only the website and zero advertising budget

Metalworking industry: how to multiply customers using only the website and zero advertising budget

Find out how to design a website for the metalworking industry, that will be a magnet for customers and able to triple your leads.

A simple but effective SEO strategy: the middleman

Get excellent results in a short time using this SEO trick. Lern how to quickly apply the middleman technique and have many new web pages indexed.

Most popular

Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

Editor's pick

Case study: branding and marketing for a magician

Case study: branding and marketing for a magician

Singular case study in the world of illusionism. See how we have created a brand and a web marketing campaign with exceptional results.
Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.
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Web Design

Are you interested in web design and web development?
Learn how to build a correct information architecture ensuring an effective communication.

Published on 3/13/2020
Categories: Web Design
Metalworking industry: how to multiply customers using only the website and zero advertising budget

I have been developing and optimizing websites for the metalworking industry for 10 years and I have often seen how this resource is underestimated and used incorrectly.
A well-designed website can bring many customers to a B2B company in the manufacturing sector, many more customers than all the fairs and agents put together.
And above all spending much less or nothing.

In this article I’ll make you aware of the huge opportunities out there waiting for you and subsequently I’ll show you how to create a well-conceived platform for acquiring online customers.
If you follow all the directions you may be able to triple quote requests, while reducing your advertising budget by 90%.

...read all the article.

Published on 1/31/2013
Last update 12/13/2017
Categories: Branding, Web Design
Case study: branding and marketing for a magician

Like many magicians, Andrea Veronese has never had a real corporate identity, nor a web marketing strategy for the acquisition of contacts. 100% of the salaries come from word of mouth and an excellent professional reputation built over many years of activity in the field of magical entertainment.

We will proceed by designing a real brand, creating an effective identity on the web and activating a web marketing campaign. We will see in the final conclusions of this article, how this strategy have obtained results absolutely out of the ordinary.

...read all the article.

Published on 12/19/2015
Categories: Web Design
How to skip the CDN during ASP.NET development
CDNs (Content Delivery Networks) are great to speed up website performances, but they are a mess when you are testing your website on your development machine.
Another problem may arise if you want to change your CDN to another one. Do yoy have to replace all URLs in all your pages?
In this article I'll show you a clever and definitive solution to avoid hardcoding the CDN URLs in your HTML markup.

...read all the article.

Published on 7/31/2014
Categories: Web Design
How to fix your ASP.NET site to be responsive on Windows Phone

There is a well-known bug on Internet Explorer 10 for WIndows Phone 8 that avoids responsive web sites to display correctly. The cause is that Internet Explorer 10 doesn't differentiate device width from viewport width, and thus doesn't properly apply the media queries in your favorite responsive CSS framework.
You can find many fixes on the client side, but if you're using ASP.NET, you have the chance to fix it server side with only few lines of code.

...read all the article.

Published on 6/12/2013
Categories: Web Design
How ASP.NET can efficiently control the client cache

In this article we will see how to precisely control the cache of the client (the browser of your PC, for example) in order to avoid the transmission of data from the server when the client already owns them. The ASP.NET server already has systems for data caching, for example to avoid repeating the same database query; would not it be nice not to avoid sending these data to avoid bandwidth consumption?

The technique is called conditional GET and uses the 304 HTTP status code and is particularly useful when data are dynamically generated on the server side and change during the time.

...read all the article.

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