Learn how the phenomena of signification (semiotics), enables the visual communication to tell the story of your brand values.
The purpose of a brand is to tell a story, creating recognizable codes: the
style identifies the brand, while the code is used to establish the
The target is to not go wrong with the dress (the code) for a specific party
(the style). The maximum that a brand can get is when the designer accomplices
to build the party on the dress.
Let's take a look on how three IT bigs made war upon each other, using
communication codes and semiotics.
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