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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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How to design a FAKE B2C brand for a real B2B service

How to design a FAKE B2C brand for a real B2B service

Interesting case study where to advertise B2B services we created a fake B2C product in a guerrilla marketing campaign.

Irritated by your blog performance? Boost it using the cloud!

Are you using the world's fastest hosting? If you have a bad architecture, your blog won't have a great performance. Here is the ultimate solution.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: IED Open Day, building a font by hand... literally

These days graphic design is mainly the result of software tools. Here's a case study where a brand is designed with glue and scissors

Editor's pick

Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Microsoft Azure

Published on 12/19/2015
How to skip the CDN during ASP.NET development
CDNs (Content Delivery Networks) are great to speed up website performances, but they are a mess when you are testing your website on your development machine.
Another problem may arise if you want to change your CDN to another one. Do yoy have to replace all URLs in all your pages?
In this article I'll show you a clever and definitive solution to avoid hardcoding the CDN URLs in your HTML markup.

...read all the article.

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