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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Durex, preservatives for creatives

Published on 5/1/2012
Categories: Advertising
Durex, preservatives for creatives

Durex launches a worldwide contest between creatives, to design packages that go beyond the usual sunsets or romantic couples holding hands. In Milan during Design Week, Durex exhibits along the hot districts of the event, five huge boxes designed by IED (European Institute of Design) students. The works demonstrate exceptional capabilities of illustration, but nonetheless a creative imagination: we liked so much the Plexiglas covered box with a sign "to use in case of hot situation."

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Milano Design Week 2012, Design Districts

Being in Milan these days means feeling the fresh air that envelops creativeness thanks to Design Week.

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