Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.
The Copy Book
is a historical collection of the most interesting and most famous copywriting
works, an inspirational big book that I consult with pleasure.
Durex launches a worldwide contest between creatives, to design packages that
go beyond the usual sunsets or romantic couples holding hands. In Milan during
Design Week, Durex exhibits along the hot
districts of the event, five huge boxes designed by
IED (European Institute of
Design) students. The works demonstrate exceptional capabilities of
illustration, but nonetheless a creative imagination: we liked so much the
Plexiglas covered box with a sign "to use in case of hot situation."
Being in Milan these days means feeling the fresh air that envelops creativeness thanks to Design Week.
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