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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Google Tag Manager: stop sinking into scripts

Published on 10/3/2012
Categories: Digital Strategies

Here it is! The nightmare of managing all your Google scripts/tags is over.
Do you have to spread over thousands of pages your AdWords conversion tags, Analytics goal tags, campaign tracking scripts, etc.?
You know what I'm talking about: injecting code, conditional JavaScript, custom tags in many different pages is really error prone, but here comes the solution from Google: Google Tag Manager.
Using the free Google Tag Manager tool, you have just to put ONE tag into each page, the SAME tag for every page.
Next you can handle all your tags with the centralized Google tool, your pages will pick them up from Google servers; yes, no more updates to your pages.
Take a look at the introductory video.

You are the reader number 5,520.

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