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Take a software geek from the 80s, add a new generation graphic designer and dilute with a long time marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Can engineering industry sponsor art without going off topic?

Can engineering industry sponsor art without going off topic?

How to design a page in an exhibition catalog of Biennale in Venice, for a customer who apparently has nothing to do with art.

Milano Design Week 2017, Design Districts

Ventura Lambrate and Tortona, here are the best creations that we discovered in the 2 districts of the Fuorisalone Milan Design Week 2017.

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Lazy loading and the SEO problem, solved!

Lazy loading and the SEO problem, solved!

The best SEO solution to index your dynamically loaded contents, no more compromises!

Case study: TAV Engineering, branding for B2B services

How to create a brand that keeps distance from the cold and aseptic image of the metal industry, focusing instead on the human aspect.

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Mental marketing secret #1: the fake compromise

Mental marketing secret #1: the fake compromise

Can mentalism influence marketing? As a marketing professional and a long term magician, I will reveal you some tricks.

How to dramatically increase social media LIKEs to your web site

Here's a free download that I created some time ago. It's a good tool for increasing engagement, but use with caution.
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Google AdWords

7 steps to find your most profitable keywords

In this article we will see, starting from scratch, what are the steps to get to your keywords, that is those to be used in your website, in your blog or in advertising campaigns on the Internet.
I'll show you how to find not just the ones that best describe your products, but especially those that will give you the greatest return on investment.
Finally, I will reveal a little secret, I will teach you to find some keywords that are often overlooked by the competitors, but that instead generate substantial earnings.

...read all the article.

Published on 7/9/2012
Last update 5/7/2013
Keywords Mixer: download the free web marketing tool

The first step when creating a web marketing strategy is to identify all the search keywords your potential visitors may use to reach you.
The next step is to identify the phrases that may be built using the previous keywords, narrowing down all the combinations.

Google AdWords gives you the chance to write down broad match phrases, letting it to create synonyms, related searches and other relevant variations.

I don't like this approach because it doesn't give me total control on the SERP (Search Engine Result Page); rather I prefer to base my SEM (Search Engine Marketing) project on phrase matches and exact matches. This is absolutely the more accurate approach, but it can be an annoying task since there’re hundreds of combinations and variations to consider... let me correct the last sentence, it WAS an annoying task, because now with our completely free Keywords Mixer and its simple integration with your preferred search engine, you can generate all your precise search phrases in just one click.

...read all the article.

Google Tag Manager: stop sinking into scripts
Play video...
Here it is! The nightmare of managing all your Google scripts/tags is over.
Do you have to spread over thousands of pages your AdWords conversion tags, Analytics goal tags, campaign tracking scripts, etc.?
You know what I'm talking about: injecting code, conditional JavaScript, custom tags in many different pages is really error prone, but here comes the solution from Google: Google Tag Manager.

...read all the article.

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