July

Creating a new brand in a highly specialized industrial market requires far more than designing a logo or choosing a memorable name.
The project therefore began long before any visual design work. We conducted an in-depth analysis of the market, studying competitors, customer expectations, buying behaviors and the language commonly used throughout the industry.
The result was a brand built around a simple but powerful idea: an independent technical partner supporting customers throughout the entire lifecycle of their equipment.

In this article, we take you behind the scenes of that process, from strategic research and brand positioning to naming, visual identity and the communication system that now defines Gaeda.

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