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Take a software geek from the 80s, add a new generation graphic designer and dilute with a longtime marketing strategist. Shake vigorously and you'll get the Idea R's blog.

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Photographer: Igor De Ruitz
Published on 7/3/2012
Categories: Web & Apps
TechEd Europe 2012: Windows 8 report from Amsterdam

Many news from the Microsoft world at TechEd Europe 2012, concerning the products to come: Windows Server 2012 and Windows 8.
There were interesting sessions about the vision of the future by Microsoft, regarding server products and in particular about clouding by Windows Azure.
My main interests were on another subject, that is Windows 8, the new Metro user interface and the business opportunities on the client side. I arrived in Amsterdam with many doubts, many misunderstandings about these new technologies; now, 4 days later, I have a more clear vision.

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Published on 1/1/2012
Categories: Web Design
Tags: CSS, HTML, Tutorials
Dropdown menus with CSS

The dropdown menus can be easily created with CSS.
Either horizontal or vertical menus are built using unordered list, that is ul. The dropdown feature is created combining the hover pseudoclass along with the visibility property of nested lists.
The following example shows a horizontal menu where the items expand downward.

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Published on 10/3/2012
Categories: Digital Strategies
Google Tag Manager: stop sinking into scripts
Play video...
Here it is! The nightmare of managing all your Google scripts/tags is over.
Do you have to spread over thousands of pages your AdWords conversion tags, Analytics goal tags, campaign tracking scripts, etc.?
You know what I'm talking about: injecting code, conditional JavaScript, custom tags in many different pages is really error prone, but here comes the solution from Google: Google Tag Manager.

Watch the video...

Published on 12/20/2018
Categories: Advertising
Case study: advertising B2B maintenance

 A customer asked us to create an advertising billboard to promote maintenance services on vacuum furnaces.
The problem of maintenance services, in all commodity fields, is that customers tend to bet, they prefer to risk breaking the product and adjust it only if necessary, rather than performing regular preventive maintenance.

It is not easy to break this way of thinking, think of all the e-commerce sites that in the past have tried to sell you an extension to the warranty of the product you were buying: have you ever bought? I never.

Now let's see the creative phases, if you have the patience to read to the end, I will reveal a little secret and a serious mistake not to commit.

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Published on 11/22/2012
Categories: Web Design
jQuery: how to throw and handle custom events

We've already seen in a previous article how to manage JavaScript events.
jQuery simplifies but most of all uniforms the JavaScript events engine with 2 simple methods: bind() for events subscription and trigger() to fire them.

Events are not only a prerogative of standard DOM (Document Object Model) objects, your custom objects can throw events too, event if they aren't DOM objects.

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